Tending Customers with Microsoft CRM

Microsoft Dynamics Customer Relationship Management (CRM) tool has recently had a big upgrade.  This latest version from Microsoft has finally done the job. 

It fully integrates with accounting, document sharing and is very flexible, allowing you to customize it for your:

  1. Sales team
  2. Marketing team
  3. Customer Support teams
  4. Help Desk teams

Here at Hardwyre, we've adopted the latest version because it enables us to better track and share customer details with each other in the office.  So what are the benefits to each of these groups?  Let's take a look.

Marketing: A clearer view of customers and more informed marketing investments

Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:

  • customer segmentation
  • campaign planning and execution
  • data extraction and cleansing
  • analytics and reporting
  • marketing/sales collaboration tools
  • information sharing portals

Sales: Get more leads and close more business

Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft Dynamics CRM provides:

  • lead and opportunity management
  • account and contact management
  • territory management
  • forecasting and sales analytics
  • offline and mobile device access
  • quick access to products, pricing, and quotes

Customer Service: Provide more value to customers

Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:

  • account and contact management
  • case and interaction management
  • product and contract management
  • knowledge-base management
  • scheduling
  • workflow across teams and groups
  • service reporting and analytics